Entrepreneurs sometimes think they can't afford to follow a 360 degree approach to customer discovery using both qualitative and quantitative research methods. But using both doesn't require a large staff or a substantial budget, especially if they apply their imagination and innate resourcefulness.
Entrepreneurs sometimes think they can't afford to follow a 360 degree approach to customer discovery using both qualitative and quantitative research methods. But using both doesn't require a large staff or a substantial budget, especially if they apply their imagination and innate resourcefulness.
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